That model has basically been in place as the customization site formula for over a decade - until now. You can order the latest Nike Basketball signatures, the newest DRose model or Crazy Light, and for an extra $30-$40 premium, each and every panel can be the color of your liking and you can add your own little tagline of text. While flagship team models like the BB4, Huarache 2K4 and Hyperdunk would probably end up being some of the most popular over time, nowadays, literally every year's signature shoe is available to be customized. (And to be fair, Brennan probably mistakenly made the tongue white because of the lack of full 360 degree previews back then.) The site functionality, options and categories offered have increased annually ever since. It was a mind-blowing concept at the time and a huge leap for sneakers that we've since seen entirely explode. Nobody really fully grasped how exactly you ordered a custom pair of shoes from the world wide web at that point in time, but that layer of personalization and the ability to custom-make your very own shoe made the possibilities seem limitless. Player exclusives were just becoming a thing during that time, where guys had subtle custom text added to mostly retail colorways.Īnd Brennan, a lefty combo guard on the freshman squad, had his own colorway of the new millenium's biggest shoe (so we thought). Jason Williams had "JWILL" down the heel of his Hyperflights. Vince Carter had "VC" on his pair of the launch colorway BB4s. The upper was red leather, huge ribbed overlay was black and just above the five Alpha Project dots on the side of the shoe, it read "BWILL."Īs far as everyone else was concerned, this dude basically had his own PEs at the age of 15. It was actually a pair of Shox BB4s owned by Brennan Hiro Williams, now a co-worker at Sole Collector, but back then a fellow hooper for the McClatchy High School basketball program in Sacramento. It's wild that it's been that long ago, but I actually distinctly remember the first time I saw a pair of iDs in person. Sneaker customization websites have been around since the early 2000's, when Nike first launched on something called the internet that nobody really even understood. Hopefully you check most of them out and enjoy the constant stream of sneaker updates, launch dates, interviews and the like.īut this story - go check out that story. The “MiAddias” app also will reignite Adidas’ battle with Nike’s own NikeiD customisation service, which the business is hoping to strengthen through a number of hires.There are lots of news stories daily on the blog around these parts. Additionally, the business ran a competition at the start of the year where fans could win a pair of Stan Smith shoes with their faces on. It sees Adidas look to breathe new life into its “MiAdidas” customisation tool, which has been a standard feature of its ecommerce offering for quite some time. Rolling out on iPhone and Android from August 2014. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. It is not known how much the customised shoes will cost, however, it is likely fans will be able to order them directly from the app.Īdidas revealed the launch in an Instagram post that read: ARE YOU READY? Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. The sports business is launching an app in August that will allow users to have any of their Instagram pictures printed onto their ordered ZX Flux shoes.ĭesigns cover the whole body of the shoe, which was released in April in a range of pre-set print options. Fans will be able to print their favourite Instagram pics on their Adidas trainers.
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