![]() ![]() In vector-based programs such as Adobe Illustrator, you can quickly change the hue of your logo within the Color menu or move those components around with the Selection Tool. Perhaps you’d like to change the logo color or rearrange the logo components. In addition to being scalable, vector logos are easily editable. Those sharp edges seen in the original vector logo remain crisp even when zoomed in or scaled to outrageous dimensions. Vectors save the day when you need your logo to fit both a business card and a large display poster or billboard.Īlgorithmic formulas make up the shapes in a vector, so you can scale logos up or down without loss of resolution and quality. A Vector Logo is Infinitely ScalableĪ vector’s main advantage over its raster counterparts is its infinite scalability vector logos can be scaled indefinitely to fit large print designs or scaled down to fit smaller formats. There are three main reasons why a vector logo is the right move. Now that you know the difference between raster vs vector, it’s time to talk about why you should use vector graphics when creating a logo. To view vector images exclusively, change the Image Type located under the search bar and select Vectors. Shutterstock’s collection includes tons of royalty free vector graphics available for download, like fonts, patterns, and illustrations. Files that end in AI, EPS, PDF, or SVG typically contain vector graphics the document can be edited within Illustrator if the files end in EPS, AI, or SVG. To tell if an image is a vector look at the file format. Raster-based programs such as Adobe Photoshop cannot produce vectors.Įlements such as icons, logos, and typography are ideally designed with vectors to retain that crisp quality at various dimensions. These complex shapes and lines can be produced exclusively in vector-based programs, such as Adobe Illustrator or Sketch. Due to a vector’s mathematical makeup, each path, line, or curve looks precise at any size. On the other hand, vector graphics are comprised of formulaic curves. ![]() Files that end with PNG, JPG, TIFF, PSD, or BMP are raster graphics. To truly find out if a logo is in raster or vector format, take a look at its file name. Raster graphics can only be scaled down to avoid heavy pixelation, which can seriously limit the application of your logo – what if you need it for a bus advertisement, or even a billboard? Ragged edges and hazy lines are unsightly, especially in a professional logo. This “pixelation” is a key giveaway when figuring out whether an image is in a raster or vector format. As those pixels become larger, the edges and details become blurry and jagged. If you zoom in on a raster image, you’ll notice those pixels become more prevalent and defined. Raster-based graphics contain minuscule pixels that define the colors, edges of shapes, and details in images. If you’ve searched for a photograph or image on the web, or you take pictures on your phone, chances are you have interacted with raster images. Rasters are used typically in photography and in online applications, while vector graphics are heavily used in branding, logos, and icons. Raster graphics are used in an entirely different way than their vector counterparts. PS: If you decide to use the logo I made, please give attribution to the creator of the Feynmann diagram, as per the Creative Commons license.Learn about the distinction between vector and raster graphics, along with the three reasons you should always choose a vector logo for your design.Īs a designer or marketer, it’s essential that you can distinguish between the features of raster and vector images. Shouldn't we update our design to have better quality? Not to mention, the current logo shows up blurry for a lot of larger displays. Notice how it does not pixelate when you zoom in. Logo based on Physics SE's logo, copyright of Stack Exchange Inc. Modified by changing the color and trimming the gluon spiral. An example of a vector graphic is this:įeynmann diagram is from Wikipedia, courtesy of user Joel Holdsworth under the Creative Commons Attribution 2.5 Generic license. Vector graphics don't become pixelated when you zoom into them, and they'll always remain crisp.Īlmost every SE site uses vector logos because they look nicer. If you zoom enough, you'll see the image become pixelated (as is the case with our logo). Right now, we use a raster logo instead of a vector logo.įor those who don't know, a raster is an image made of pixels. ![]()
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